Score Your Next Three Growth Ideas
Calculate and interpret RICE scores for ecommerce marketing experiments.
score-chip-row worked-calculation before-after Three ecommerce marketing ideas compete for one sprint: PDP comparison charts, welcome email rebuild, and cart free-shipping meter. RICE = Reach x Impact x Confidence / Effort The common trap is scoring the idea with the loudest stakeholder highest, then backfilling numbers to justify the choice. Reach Estimate affected shoppers in the sprint window: comparison chart 18,000 PDP visitors, welcome email 12,000 new subscribers, cart meter 42,000 cart visitors. Reach must be tied to the actual surface where the test appears, not total site traffic or total audience size. Impact Use a simple 0.5 to 3 scale:…
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