Use Jobs to Be Done thinking to define partner enablement segments by partner progress, not partner label.
Partner tiers describe commercial value; partner jobs describe enablement need. The Shift A Gold partner may still be new to your category. A small referral partner may already have the strongest buyer access. Jobs thinking forces the question: what progress are they trying to make now? The Enablement Payoff Once the job is clear, you can choose the right asset: a qualification guide, a service packaging workshop, a proof-point library, a demo certification, or a QBR play. The Trap Do not rename tiers as personas and call it segmentation. If the enablement action is the same for every group, you…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in