Segment Retention by Milestone, Not Just by Size

The best retention segment is the one closest to customer value creation. Size tells you exposure ARR bands matter because they shape commercial impact and service model. Keep them. Milestones tell you mechanism First value achieved, first executive proof delivered, second team launched, or first QBR held can explain retention behavior faster than size alone. Use both together The strongest view is commercial importance plus customer progress. That shows which leaks are both fixable and expensive enough to matter.

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