COMMERCIAL-SKILLS5 MIN READ
Sell The Job In Conversation
Use Jobs to Be Done questions to uncover the progress behind a feature request.
Mira M VP Customer Success 1 Feature request 2 Struggling moment 3 Outcome fit Discovery Mira asks whether your product has Slack alerts. The feature matters only if it supports the job Mira is trying to get done. Feature → moment → progress Use the feature as a doorway into the job, not as the destination. Checkbox Answer yes and move on. Feature tied to buyer value. Do not let the buyer's guessed solution replace the underlying job.
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