Sell the Parent Job, Not the Hour
Use Jobs-to-Be-Done to frame tutoring around the parent progress job rather than session time.
The hour is the container, not the value When tutoring is sold as time, the parent compares you to every cheaper hour on the market. When tutoring is sold as progress on a specific job, the parent evaluates fit. Jobs-to-Be-Done gives you the language for that fit. The Value Proposition Canvas keeps you honest by forcing a line between the parent job and your service design. A parent who wants less homework conflict needs a different cadence than a parent chasing a standardized-test score. That difference should show up in the package, the update rhythm, and the first lesson plan.…
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