Use SERP evidence to choose page type, on-page modules, and link support for a new keyword.
The brief A founder asks for a landing page for "best inventory software for cafes" by tomorrow. The SERP shows commercial investigation, so a hard-sell product page would answer too little. Decision path Intent to page to link support Read the evidence, pick the page type, build modules that satisfy the job, then support discovery with relevant links. Shortcut Ship a product page because the keyword sounds valuable The page can rank, help, and convert without pretending every searcher is ready to buy. Search intent decides the page job; on-page modules deliver the job; links help the page get discovered…
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