Treat Internal Links As Intent Paths
Place internal links with descriptive anchors that support search intent and page discovery.
Internal links are routes, not decoration. Crawlable comes first Use real anchor elements with href values. If a link only fires through scripts or empty elements, discovery and anchor meaning become unreliable. Anchor text should name the next job Avoid "click here" and vague "learn more" anchors. Use concise text that previews the destination: "payroll implementation checklist," "CRM pricing comparison," or "SEO audit template." Build paths by intent stage Informational pages can lead to deeper education. Commercial pages can lead to comparisons, demos, proof, and pricing. Citable assets can link to the pages that benefit from the authority and attention…
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