One Page, One Search Job
Decide when a keyword deserves its own page because the search job differs from nearby topics.
A focused page is easier to understand, link to, and improve. Scope before optimization Titles, headings, URLs, and internal links work best when the page has one primary job. If the page job is fuzzy, the optimization checklist becomes cosmetic. Split only when the answer changes Different wording does not always mean a different page. "HR software" and "human resources software" may point to the same job. But "HR software pricing" and "HR software implementation checklist" usually need different structures, proof, and calls to action. Let links reinforce the map Internal links should point users to the most specific useful…
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