Recall when to refresh an existing page versus create a new page or linkable asset.
Decision Refresh versus split The deciding question is whether the search job is materially different. Refresh signs What are three signs a page should be refreshed instead of split? Same intent, useful existing backlinks or rankings, and fixable on-page gaps. Improve the current page when the promise is right but the execution is stale, buried, or unclear. Objection Publishing a new page is faster than fixing the old one. The existing URL already ranks and has backlinks for the same job. Your line If the job is the same, a focused refresh preserves the signals we already earned and avoids…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in