Diagnose search intent from visible results before choosing an on-page angle or link goal.
Intent is not a keyword label; it is the searcher's next job. Start with the result page The visible results show what Google currently believes is relevant. Look for repeated page types: definitions, product pages, category pages, comparison posts, calculators, local packs, videos, or forums. A mixed SERP means the query is ambiguous and the page needs a sharper angle. Match the on-page promise Once the job is clear, the page title, H1, intro, sections, examples, and calls to action should all support the same job. A page about "best payroll software" should not open like an encyclopedia article; a…
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