Separate Health KPIs From Growth OKRs

Sort each revenue measure into the role it should play. Growth OKR Health KPI Diagnostic input Increase expansion ARR from enterprise accounts by 18% this quarter Maintain gross margin above 78% while expansion plays run Track demo no-show reasons by segment and source Improve paid trial activation from 22% to 34% Keep support first-response time under four business hours Compare win rate by competitor mentioned in discovery Raise annual-plan mix from 31% to 42% in the SMB segment Monitor refund requests by pricing tier Review lead source mix for accounts that reach first value

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