Distinguish confidentiality that protects trust from silence that hides risk.
The move: promise discretion, not concealment. The Trust Equation is useful because confidential-advisor work lives inside all four variables. Credibility asks whether your advice is grounded. Reliability asks whether you do what you promised. Intimacy asks whether people can be candid with you. Self-orientation asks whether you are protecting them and the enterprise, or protecting your own access. A secrecy reflex overweights intimacy and ignores credibility. A broadcast reflex overweights control and destroys intimacy. The advisor move is to wire a narrow channel: fewer people, clearer purpose, no surprises, and a reason tied to risk rather than status. Use a…
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