Build a Shortlist Scorecard

The brief says "handle ambiguity," "commercial mindset," and "stakeholder confidence," but the agency has no shared evidence standard. Turn each must-have into observable STAR evidence The common shortcut is to submit adjectives: adaptable, commercial, confident. Those words sound useful but give the client no proof and give the team no calibration handle. Step 1 Extract the must-have outcome: "handle ambiguity" means the person can make progress when requirements change. Define the business behavior, not the personality label. Step 2 Write evidence prompts: "Tell me about a project where the target changed twice and you still delivered." A prompt should produce…

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