Build Three Pillars Before You Build Thirty Posts
Define a small set of social-media content pillars that can support weekly publishing.
A busy content calendar is not the same thing as a strategic one. What pillars actually do Content pillars create recognizable repetition. They tell your audience what you routinely help with, and they tell your team what belongs on the account. A good pillar is broad enough to sustain many posts but specific enough to protect focus. A practical pillar mix Most social-media programs need at least three jobs covered: teach something useful, prove the claim, and build connection. That often becomes a three-pillar mix such as education, proof, and personality. Different brands may rename them, but the function stays…
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