SOCIAL-MEDIA-MARKETING5 MIN READ
Dialogue: The Client Wants a Trend That Doesn’t Fit
Guide a client away from a trendy post idea that conflicts with the brand’s pillars.
Client CL Marketing Director 1 Avoid a flat no 2 Redirect to fit 3 Offer a usable alternative Trend pressure Now Client request The client wants a viral format today, but the audience and brand promise are far from the meme. If you only say no, you lose momentum. If you say yes blindly, you lose brand coherence. viral trend Low pillar fit Redirect move
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