Quick Reference: Handle “This Feels Too Salesy”
Respond to the common stakeholder objection that a social post feels too salesy.
A stakeholder reviews a social post draft and says, “This feels too salesy,” right before publishing. “The CTA is too much. This whole post feels too salesy for our audience.” “Let’s check which part is triggering that reaction. If the ask comes before the proof, or if the post sits in the wrong pillar, I agree we should fix it. But if the audience has already seen a relevant problem, a believable result, and one clear next step, the CTA may be doing its job rather than overreaching.” The response does not defend the post emotionally. It turns the objection…
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