Quick Reference: Hook Angle Deck
Recall the major hook angles and when to use each one in social copy.
When is a proof hook the best opening move? When the biggest barrier is skepticism and you have a concrete result, number, or receipt worth leading with. Proof hooks pair especially well with proof-pillar posts and with AIDA sequences that move from result to mechanism to CTA. When is a pain hook stronger than a story hook? When the audience already feels the friction and wants immediate recognition more than narrative buildup. Pain hooks often work well on educational posts where the body explains a fix right after the opening line. Comparison hook: what is it good for? Comparison hooks…
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