Worked Walkthrough: Turn One Webinar Into a Week of Posts
Break a webinar into pillar-aligned posts with distinct hooks and CTAs.
Source asset: a 38-minute webinar with one customer case study, one strong framework, and one founder opinion segment. Map timestamps to pillars -> choose the strongest hook for each slice -> build separate AIDA paths -> vary the CTA The common shortcut is to cut “best moments” without assigning each clip a pillar or CTA. That creates repetition: three posts that all sound like vague webinar leftovers instead of three purposeful messages. Sort the raw moments by pillar Minute 11 becomes education, minute 24 becomes proof, minute 31 becomes personality or POV. Pillar sorting prevents every repurposed post from fighting…
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