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SOCIAL-SELLING5 MIN READ

Use Comments to Warm the Room Before the DM

Use comments to create recognizable relevance before private outreach.

The DM should feel like the next beat, not the first intrusion. Earned Familiarity People answer faster when they can place your name and your thinking. Comments create that placement at low social cost. Add, Do Not Applaud A warm comment contributes a pattern, example, question, or contrast. Empty praise creates visibility without credibility. Sequence Public to Private When the buyer has already seen you be useful, your private outreach inherits some of that trust instead of starting from zero.

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