Decision Walk: A Mutual Contact Offers an Intro
Use mutual-contact warmth to create relevance instead of borrowed urgency.
Opportunity A trusted former client offers to introduce you to a VP you want to meet. The trust is borrowed, but your relevance still has to be earned. Trust transfer Precision beats generality The connector should not have to invent your relevance. Give them a crisp reason the introduction makes sense. Common mistake Ask for “an intro whenever” with no context. The connector can transfer trust without over-selling you. Specific intros feel earned; broad intros feel transactional. Frame the ask to the connector How do you respond to the offer? Write the intro blurb What should the connector say? Now…
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