PR-AGENCY-MANAGEMENT4 MIN READ
Sort Campaign Assets Into PESO
Classify PR campaign assets by PESO channel.
Sort each campaign asset into the PESO channel it primarily represents. Paid media Earned media Shared media Owned media Sponsored placement in an industry newsletter Boosted LinkedIn post to target accounts Independent feature story in a trade publication Analyst includes client quote in a market note Employee repost kit for launch week Community discussion sparked by executive post Founder blog post on the company site Customer proof hub on the client's website
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