ECOMMERCE5 MIN READ
Sort Checkout Friction by Trust Type
Classify ecommerce situations correctly using Nielsen Norman Group 10 Usability Heuristics.
Place each checkout issue in the trust bucket it most violates. Visibility of status User control Cost clarity The spinner runs for 18 seconds after payment with no confirmation message. The shopper cannot return from payment to edit a mistyped apartment number. Handling fees appear only after the card form is complete. A saved address is selected but there is no visible delivery estimate update. The cart removes an item when quantity is changed with no undo path. Free shipping threshold excludes bulky items but the exclusion is hidden.
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