Sort Churn Causes into Controllable, Structural, or Unclear

Controllable Structural Unclear The required manager group was never included in launch training. The customer shut down the acquired business unit using the product. The champion left and no second stakeholder had been built. The buyer cited budget pressure, but the value story was never tested in detail. A parent-company security policy banned all third-party browser extensions after the customer signed. Usage fell after a product redesign, but the affected segment also changed at the same time.

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