Sort Claims by Evidence Level
Classify evidence claims by the level of inference they support.
Sort each statement by the evidence level it represents. Descriptive claim Associational claim Causal claim Overclaim Activation fell from 41 percent to 36 percent in May Accounts attending webinars renewed more often than accounts that did not attend A randomized invite test increased 90-day renewal by 3 points versus holdout Webinars drove renewal because attendees had higher renewal rates Enterprise accounts adopted the feature faster than SMB accounts The pricing change caused conversion to fall because conversion fell afterward Churn was 2.8 percent among customers active on June 1 A geo holdout showed the campaign increased qualified pipeline by 6…
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