Sort Client Stakeholders by Power and Interest
Classify client stakeholders into power-interest communication buckets.
Sort each stakeholder by the communication posture the account lead should use. Manage closely Keep satisfied Keep informed Monitor CMO owns budget and is personally invested in the campaign outcome Founder rewrites headlines and will join the final approval call CFO signs the renewal but only wants risk and ROI headlines Legal lead can block claims but only cares about two proof points Product marketer comments heavily but cannot approve strategy Sales enablement wants the final messaging for decks but is not in approval path Regional team is not using this campaign until next quarter Former agency partner is copied…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in