Sort CLV Levers Before You Fix the Metric
Classify improvement ideas by the CLV lever they primarily affect.
Sort each improvement idea by the CLV lever it primarily targets. Average order value Purchase frequency Customer lifespan Margin / cost to serve Bundle complementary products at checkout Send replenishment reminders before the usual reorder window Add a first-value onboarding checkpoint by day 14 Automate low-complexity support requests without reducing resolution quality Create a premium add-on for high-intent repeat buyers Trigger a usage review when activity drops for two weeks Introduce a subscription cadence for replenishable items Reduce return credits by clarifying fit and setup expectations before purchase
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