Sort Coaching Features by Kano
Classify coaching service features by their likely effect on client satisfaction.
Sort each coaching service feature by the satisfaction role it most likely plays. Basic need Performance driver Delighter Reverse feature Clear confidentiality and session boundaries Coach starts and ends sessions on time Visible progress review against the client's stated goal Specific feedback on a real script or conversation plan Unexpected one-page template sent after a hard conversation Short personalized note after a client milestone Complex portal with six tools the client must update weekly Three hours of homework after every session for a time-poor executive
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