Classify discovery evidence by whether it supports an opportunity, a solution, or neither.
Opportunity evidence Solution evidence Noise or weak signal Three admins independently described delaying teammate invites because they were unsure setup was complete. In a concept test, four of five admins said the exception view would make them act faster than a checklist. A senior stakeholder said competitors have this feature, so we should probably match it. Behavioral data shows many admins revisit the permissions screen twice before inviting teammates. Prototype participants trusted automated defaults only when they could inspect the changes first. An internal brainstorming session produced twelve feature ideas in twenty minutes.
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