Sort Evidence From Packaging Preference
Sort packaging review inputs into the evidence category needed for a sound decision.
Sort each packaging review comment by what kind of input it is. Claim evidence Transit evidence User evidence Design preference Supplier certificate says carton contains 40% PCR fiber The pouch is probably recyclable because it looks like mono-film Returns photos show crushed lower-left corners Drop test failed when the bottle faced the side wall Three shoppers missed the caffeine-free cue in shelf mockup Two testers tore below the zipper before reading instructions The ribbon feels more giftable to the brand team The founder likes the softer green better
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