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MARTECH-STACK-MANAGEMENT4 MIN READ

Sort Martech Requests by MoSCoW

Sort martech launch requests into MoSCoW priority buckets.

Sort the launch requests by MoSCoW for a 9-day campaign release. Must Have Should Have Could Have Won't Have This Time Capture and store regional marketing consent on every launch form. QA lead routing for the two launch markets that receive paid traffic. Apply existing customer and unsubscribe suppression before activation. Polish executive dashboard filters for region and persona. Create a temporary spreadsheet report if BI dashboard filters are not ready. Add three persona-specific chatbot greetings. Add optional UTM content variants for every creative size. Introduce a new multi-touch attribution model during launch week. Localize nurture emails for markets not…

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