Sort Metrics by Pirate Funnel Stage
Classify common newsletter metrics into AARRR stages.
Place each newsletter metric in the AARRR stage it primarily measures. Acquisition Activation Retention Referral Revenue Qualified visits to the signup page from partner links New subscribers who click the promised resource in the welcome email Subscribers who open or click two of the last four issues Readers who use the forward-to-a-peer link after an issue Sponsor-qualified demo requests from newsletter readers Search visitors who land on the newsletter archive First issue replies from new subscribers Paid upgrades from engaged free subscribers New subscribers from reader referral links Unsubscribes among readers inactive for 90 days
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