PAID-ACQUISITION4 MIN READ
Sort Metrics by What They Diagnose
Categorize acquisition metrics by the business question each one helps answer.
Sort each metric into the question family it best answers. PPC efficiency Customer cost Attribution role Channel ROI Expected clickthrough rate Landing-page experience All-in customer acquisition cost CAC payback period Paid and organic last click Data-driven attribution credit Contribution-based ROI by channel Gross-margin-adjusted ROAS
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