MARKETING-ANALYTICS5 MIN READ
Sort Metrics Into Credit, Stage, and Lever
Classify common marketing metrics by whether they answer a credit question, a funnel stage question, or a lever question.
Sort each metric into the question it answers first. Credit signal Funnel stage signal Mix or lever context Assisted conversions by channel Last-click attributed revenue Demo-start rate MQL-to-SQL conversion rate Average shipping cost displayed at checkout Out-of-stock rate by region Add-to-cart rate Data-driven attributed pipeline share
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