Sort Optimizations by Funnel Stage

Sort each optimization into the primary layer it improves. Traffic quality Path quality Economic quality Rewrite generic ad headlines to match commercial search intent Split broad and high-intent query themes into separate ad groups Fix duplicate UTMs so channel paths are reported consistently Compare data-driven and last-click credit before cutting prospecting Reduce bids on discount-heavy keywords that drag contribution Rebuild channel dashboards on contribution and payback instead of revenue only

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