Sort Readiness Signals Before You Ask
Classify customer signals by advocacy readiness before sending asks.
Sort each signal into the readiness bucket it most strongly suggests. Ready now Nurture first Do not ask yet Sponsor approved a QBR slide with a documented outcome last week and has no open issues. Customer gave a 10, but legal approval for public use expired six months ago. Reference ask is planned, but the account has an active escalation with executive visibility. Champion just completed a written quote successfully and offered to help peers with similar problems. The customer loves the team, but the measurable result is still being validated next month. A public complaint about a broken workflow…
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