Sort Referral Blockers by MAP
Sort common referral blockers into motivation, ability, and prompt categories.
Place each referral signal in the MAP bucket it best indicates. Motivation Ability Prompt Customer says the reward does not matter compared with the relationship risk Champion says they would rather help peers after seeing another measurable win Customer cannot tell which peers are a good fit for the product Referral form asks the advocate to write a custom message from scratch Advocate worries the referred person will be added to a campaign automatically Referral link is sent three weeks after the customer success milestone CSMs forget to mention referrals because the QBR checklist dropped the slide The in-app referral…
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