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REFERRAL-MARKETING5 MIN READ

Sort Rewards by Motivation Quality

Classify referral reward designs by how they affect autonomy, competence, and relatedness.

Sort each reward design by its strongest motivational effect. Supports autonomy Supports competence Supports relatedness Creates control pressure Advocate chooses gift card, donation, or product credit after a qualified intro Referral invite says no pressure and asks for one fit-based intro only Program includes an ideal referral checklist and sample forwardable note Advocate gets a short update explaining why a referred peer was or was not a fit Reward can be donated to a customer-selected community cause Both advocate and referred team receive onboarding credits if there is fit Public leaderboard ranks customers by the most names submitted Limited-time bonus…

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