Sort Signals by PMM Stage
Classify common product-marketing signals by the framework stage where they belong.
Sort each product-marketing signal into the stage where it belongs first. Discover Strategize Define Get set Grow Lost-deal interview says buyers prefer an internal spreadsheet workaround Decision needed on beachhead segment for the first paid campaign Homepage claim needs to name the target persona and core promise Sales needs a two-minute objection talk track before enablement Activation dropped after launch among admins invited by sales Competitor launches a new procurement-security message Pricing owner must choose whether approval controls belong in Business or Enterprise Customer story proof is ready for the renewal-risk pillar
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