Sort Source Moments by Repurpose Move
Classify source moments by the repurposing transformation they need.
Place each source moment into the repurpose move that would make it most useful. Modify for clarity Combine with proof Put to another use Reverse into myth-busting A useful quote is buried in a 90-word abstract sentence Two objections appear separately but answer the same buying fear A tactical answer from Q&A could become a checklist The expert says the common advice is backwards A metric is impressive but lacks the customer condition A dense paragraph explains one simple operating rule A how-to sequence in the webinar could become a worksheet The source challenges a popular trend in the category…
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