Sort Stakeholders Before the Presentation

Sort the stakeholders by how much power they have over the decision and how interested they are in the campaign details. Manage closely: high power and high interest Keep satisfied: high power and lower interest Keep informed: lower power and high interest Monitor lightly: lower power and lower interest CMO who owns the launch target and will approve the creative route Finance VP who only cares whether the savings claim is defensible Assistant brand manager who tracks every comment but cannot approve the route Regional retail lead whose stores must install the display kit on time Procurement analyst copied for…

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