DATA-SKEPTICISM5 MIN READ
Sort Survivor Stories
Distinguish survivor-only evidence from full-cohort evidence before copying a playbook.
The team is deciding whether to copy the habits of top customers. Sort each card by evidence quality. Survivor-only Full-cohort Top-customer interviews survivor Attendance versus renewal for all Q2 accounts cohort One expansion case study Attendees who retained and churned Non-attenders who expanded cohort completeness Practiced using survivor stories as hypotheses, not proof. If the card only sees people who made it, it belongs in survivor-only.
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