Sort Symptoms Into the Right P
Sort common performance symptoms into product, price, place, or promotion to improve first-pass diagnosis.
Sort each symptom into the P it most strongly suggests first. Product Price Place Promotion Trial users cannot find the feature promised in the ad Checkout completion falls after the free-shipping threshold changes Qualified buyers in new regions see “not available” on key SKUs CTR falls after creative fatigue on prospecting ads Retention drops because onboarding does not deliver the promised time-to-value High-intent traffic abandons after a surprise setup fee appears Strong traffic reaches a landing page that routes to the wrong country store The campaign message attracts students instead of operations managers
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