Sort The Claim Types
Classify business-statistics statements as descriptive, inferential, or causal.
Place each business statement in the right claim bucket. Descriptive statement Inferential statement Causal statement “Conversion for the last campaign was 4.8%, up from 4.1% in the prior send.” “The campaign result likely reflects a broader improvement, not just a one-send fluctuation.” “The new subject line caused the improvement in conversion.” “The customer survey sample suggests the full installed base may value simpler packaging.” “Accounts that adopted three integrations retained at a higher rate in the observed cohort.” “Adopting integrations improves retention because deeper product use creates stickiness.”
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