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CHANNEL-PARTNERSHIPS5 MIN READ

Sort the Signal: Scale, Coach, or Escalate

Sort partner signals into scale-now, coach-now, or escalate-now responses.

Sort each signal by the response it most strongly suggests. Scale this partner Coach this partner Escalate conflict risk now Won three co-sell opportunities with clean joint account plans and strong services attach Earned the new certification needed for the solution area you want to grow Built a new referenceable use case in a strategic vertical Submits opportunities with vague buyer notes and inconsistent next steps Forecast dates slip repeatedly even though customer interest looks real Needs clearer seller-job requests before asking for co-sell involvement Filed a poaching complaint with screenshots from a registered account Requested hidden pricing changes through…

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