Sort Touchpoints By Journey Stage

Pre-purchase evaluation Activation and first value Post-purchase use or recovery Reading a peer review to judge whether the product feels credible enough to shortlist. Comparing pricing tiers while deciding whether the promised value seems worth the commitment. Confirming whether permissions feel safe enough to invite the full team after purchase. Receiving the first setup-complete signal that tells the admin the workspace can go live. Trying to recover after a failed import and waiting for the first support response. Reviewing a refund or billing-correction message after the service relationship is already active.

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