Sort: What Kind of Funnel Problem Is This?
Classify funnel issues as friction, audience mismatch, or instrumentation gaps.
Sort each funnel symptom into the most likely problem type. Product friction Audience mismatch Instrumentation gap Enterprise admins hit an SSO approval dead end before first report. A new paid campaign brings in students who rarely match the product’s B2B use case. The backend event for “dashboard saved” stopped firing after a release. Users abandon the flow when a required field asks for data they do not yet have. A partner channel sends traffic from geographies the product cannot yet support. Mobile users appear not to convert, but the mobile event schema is missing one step. sort buckets common-trap callout…
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