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MARTECH-STACK-MANAGEMENT4 MIN READ

Sort Workflow Roles with RACI

Classify martech workflow participants as Responsible, Accountable, Consulted, or Informed.

Sort the participants for a lead-scoring threshold change. Responsible Accountable Consulted Informed Marketing Ops configures scoring fields, automation, QA, and release notes. Sales Ops approves the scoring threshold that changes rep follow-up priority. RevOps owns the final cross-system scoring outcome and rollback decision. Data Science explains model lift, limitations, and false-positive risk before approval. SDR managers review workflow impact before rollout. Legal reviews whether sensitive attributes are excluded from scoring inputs. Sales Enablement receives final change notes before training reps. Campaign owners receive launch timing and dashboard interpretation notes.

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