Identify non-data visual elements that compete with the slide's evidence.
Marcus has a real churn chart, but the slide is making people hunt for it. Find the biggest signal-to-noise problem in this metric slide. The oversized decorative frame around the chart area Correct. The heavy frame uses attention without adding evidence; it reduces the data-ink ratio and competes with the chart. The presenter standing beside the display The presenter is not the slide design problem. The issue is the ink inside the slide that makes the evidence harder to read. The central chart shapes that carry the churn evidence The chart is the evidence. It may need simplification, but removing…
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