Standalone Add-On Or Workflow Bundle?
Decide whether to sell one module or a broader bundle for a connected customer problem.
What should Cam do first? Frame a mixed bundle around the governance workflow, while still showing that dashboards can be bought alone if the customer truly wants only one component. Quote dashboards by themselves immediately because that is the first item the customer named and extra components may slow the deal. Force the full package with no standalone option so the customer cannot anchor on the cheapest possible purchase. Add every adjacent add-on you can justify so the customer sees the entire platform and decides later what matters. This is strongest because it keeps trust and choice while making the…
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