Frame a GA4 report around a specific business decision before choosing metrics.
If a GA4 report cannot change a decision, it is not yet a report. Decision-first reporting works when you treat Google Analytics as a measurement system, not a pile of reports. GA4 events and key events describe actions users take gives you the raw signal, while SMART criteria gives you the professional discipline for deciding what the signal should mean. The mechanism is sequence: define the business decision, name the user behavior that proves progress, instrument the behavior with the least ambiguous event or dimension, and only then build the report or exploration. When teams reverse that order, they end…
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